Off-Page SEO: Building Your Site’s Authority
Introduction September 22, 2021 in SEO — SEO stands for Search Engine Optimization and it is a subset of digital marketing that helps the websites gain ranking on the Search engine pages popularly known as SERPs. On-page SEO refers to modifying your website’s content, structure, and keywords, while off-page SEO is used to enhance your website’s reputation and authority on the web. In this chapter, we talk about the off-page SEO factors, and how it works to build a more credible website that gets ranked better on search engines (like Google). Understanding Off-Page SEO Off Page SEO On the other hand refers to the activities you do beyond your website to impact your SERPs ranking. Basically, it’s focused on enhancing your site’s trustworthiness, relevance, and authority through signals that are outside of your site — e.g. backlinks, social media activity, brand mention, etc. Unlike on-page SEO which you can control directly, off-page SEO relies on other sites and platfo...